Schedule

Because we wanted something that would allow you to go deeper into influencer marketing, we coordinated presentations, demos, meals, and events to inspire, nourish, and entertain. 

 

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8:30AM - 9:00AM 

KEYNOTE, HELEN ZHU: HOW TO IDENTIFY RISING INFLUENCERS

To give everyone their proper "good morning," Chictopia CEO Helen Zhu will be providing the welcome address in preparation for the day's focus on influencer marketing. Moving past the numbers, she will be talking about how to identify the right type of rising influencers, why working with these type of influencers is beneficial, and how you can utilize these rising stars to build your brand. 


9:00AM - 9:30AM

KEYNOTE, Cassey Ho: What do influencers want to do?

Cassey Ho is an award-winning fitness instructor, entrepreneur and personality based in Los Angeles, CA. She is the creator of Blogilates, the #1 female fitness channel on YouTube with over 300 million video views and 3 million subscribers. 

Having worked with some of the biggest brands, YouTube sensation Cassey Ho will use her knowledge to inform you how to best leverage and integrate influencers to create innovative campaigns. She will also answer the question on what influencer want to do to help brands craft campaigns that are thoughtful and authentic to both their target audience and the brand itself. 


9:30AM - 10:00AM 

CATLYN FULTON: WHAT IS SUCCESS FROM A BRAND POV?

Catlyn Fulton is at the forefront of brand and influencer partnerships, helping brands to create impactful stories on social media and beyond with the help of influencers. Responsible for bridging the gap between influencers and brands, her expertise in understanding how to build successful campaigns has established Chictopia as the one of the leaders in influencer marketing. 

With Catlyn, we will hone in what went right in 2016 and what we can do better for 2017 to dissect what success actually looks like. What are the key metrics we should be looking at? How do influencers affect those metrics? What are the key learning lessons from 2016? With her expertise in navigating the influencer space, Catlyn Fulton will bring together what your brand's goals should be moving towards the future.


10:00AM - 11:30AM 

ERIN WALLACE: TOOLS TO PLAN, MANAGE & SCALE YOUR INFLUENCER MARKETING PROGRAM Workshop

Erin spent over a decade as the head of marketing and communications for Crossroads Trading, a national resale chain and fashion-crowd favorite. An early adopter of influencer marketing, she established what would become the Crossroads Style Council, an in-house agency that worked with a diverse and brand-loyal group of influencers to create authentic content that resonates.

In order to equip marketers with the tools they need, Erin will be providing an intensive training with Creator Deck, our influencer marketing software solution. You will learn how to utilize Creator Deck features to successfully create/manage campaigns from start to finish, including outreaching, contracting, project managing, and analyzing to successfully and efficiently scale your influencer efforts


11:30PM - 1:00PM 

LUNCH: ROUND TABLE BREAKOUTS

As you nourish your body, nourish your mind with a variety of round table discussions. Our breakout round tables will include: 

  • How to create an effective influencer marketing campaign that fits my budget?
  • How to convert engagement and awareness into ROI?

  • How do I keep my brand relevant to influencers?


1:00PM - 2:00PM 

INFLUENCER PANEL: HOW TO ENGAGE INFLUENCER AUDIENCES

Sylvie Esmundo is a marketing and merchandising consultant and founder of the lifestyle blog, Sylvie in the Sky, a chronicle of her San Francisco based family life and their westside style with a monthly readership of over 100,000. Stefanie Schoen is the creative and digital force behind The Style Safari, a fashion, travel and lifestyle blog founded in 2011 about living a creative, thoughtful, and stylish life. 

Together, they will provide their expert opinion on social media, engagement, and reaching the right audiences in an authentic way from each of their unique perspectives. Additionally, this will be your opportunity to get answers straight from the influencers about how to create effective and viral influencer campaigns.


2:00PM - 2:30PM

HELEN ZHU: CLOSING REMARKS

With your brains digesting all the valuable information on influencer marketing, Helen will summarize the day's learning lessons to prepare you to build and scale your influencer programs.

4:00PM - 6:00PM

NETWORKING HAPPY HOUR

Come for some casual and fun networking at one of San Francisco's trendiest spots. Plus, drinks are on us!